The Big Idea
Thank you for partnering with us. You will be surprised.
Research
First we research your company and find target audiences to reach to make sure resources are spent in the right place to maximize your return.
Development
Then we develop creative campaigns on your channel that have high virality and conversions.
Performance
Finally, you see results from sales and data that lets you choose when to ramp up and ramp down sales on command.
Step 1: Pick your channel. Below is a list of projects for you to choose from, with some examples.
Step 2: Use our 60-second form after to start the process. We are set up to accept payment in your most convenient form later on.
Website
You don't care how fancy your website is. If it doesn't do it's job, it's fired.
We took a brand new healthcare company in a very competitive market to acquiring good $3,000+ patients for their panel at less than $100 each by listing all their competitors in the area on their own website with details, public ratings, and contact links.
Short term goal: Make our brand the easiest one to contact so they can consider us first.
Long term goal: This very searchable, SEO optimized page will rank higher as more people use the page as a utility.
Email Marketing
Hate spam? So do your customers.
By using intellectual property as a juicy lead magnet, we provided the step that comes right before purchase by starting an actual conversation that people were actually asking for when they joined our email list.
Short term goal: Take the two minutes to reply like a human to gain trust quickly and show off how much better our customer service was--before they were even a paying customer!
Long term goal: Since we got an email reply in our first automatic email from them, our conversations were likely to land ALL consequential emails out of Spam, and into the Primary folder--not Promotions.
Text Marketing
Everyone has a phone.
Instead of having to go onto Facebook for updates, we used an existing customer base to rapidly build a direct message text marketing system to maximize sales for pennies on the dollar.
Short term goal: Increase reach and decrease time for sales announcements.
Long term goal: By grouping our audience into geographic segments and only delivering important sales announcements, we have a solid place to disseminate messages for years to come. Unless cell phones somehow become obsolete or unpopular.
Graphic Design
A thousand words.
While most marketers want to completely rebrand established businesses with their ego, we partnered with a trusted name that "simply" needed an update in their visibility and professionalism to sustain the heritage and satisfy the owner's emotional attachment to their legacy brand.
Short term goal: Make things cleaner (more trusted) on all marketing materials.
Long term goal: With a thoughtful branding update, we gave newer generations an opportunity to trust an old brand for years to come.
Video Production
Are attention spans decreasing? No. Your content is just not that good.
By researching and planning a super thoughtful video series, we were able to further engage interested parties with a library of evergreen content that we were then able to chop into shorter segments for social media platforms where new audiences could get their feet wet.
Short term goal: Stand out from competitors by offering a surprisingly robust library of videos to educate and persuade.
Long term goal: Since we were thinking long-term, all our long videos were great for breaking down into one-minute clips that didn't look lazy when transferred to bite-sizes for social media. Every 60 minutes of video was worth a month of social media posts.
Facebook (Organic)
Nothing changes faster than social media.
While most companies are looking to stay on top of trends, we developed a highly engaging campaign that all our competitors started copying--just by sticking to the same principles of good content we learned 10 years ago.
Short term goal: Cut through the flood of content on Facebook to get noticed.
Long term goal: By sticking to human principles, our audiences simply come to expect great content over time and actually seek out our channel if not presented to them with Facebook's algorithm.
Facebook Ads
"I'm not seeing results."
Using knowledge about what motivates young adults, we made an ad that told a compelling story, presented a cooky recipe, and cameo'd a slobbery bulldog to make an incredibly low cost-per-click campaign on the first try.
Short term goal: Inexpensive sales leads.
Long term goal: Every time we strike gold, we know we have a big idea that we can turn on at any time to ramp up sales for the company.
Google Ads
Just the beginning.
We built an entire database of useful leads for our audience, paid to advertise it to our target audience, and intercepted sales from our competitors for a fraction of the cost they were spending on ads.
Short term goal: Be there when the customer is in the discovery phase.
Long term goal: Have them be there during the decision-making phase.
Instagram (Organic)
You don't show enough human faces on your Instagram.
We doubled engagement immediately by showing some real human emotions on Instagram, and peppering in the product photos instead of starring/spamming them.
Short term goal: Increase target audience engagement.
Long term goal: The engagement boost from the engagement made Instagram's algorithm show our future posts to new people, further increasing the value of resources spent over time.
Instagram Ads
The fast-track for some.
We developed an audience based on geography and income level to continuously run Instagram ads against until they all had the opportunity to try out the company once.
Short term goal: Trickle in new customers that live and work nearby.
Long term goal: Hope that the company's customer experience captured them as long term customers for a low cost to acquire.
YouTube Channel
The biggest social media search engine.
A lot of thought went into some search optimized YouTube videos that we shot all in one day, and provided a library of content for interested customers to peruse and gain trust.
Short term goal: Triple the reach by copying the episodes in podcast form.
Long term goal: Evergreen content on YouTube will trickle in new customers forever.
YouTube Ads
What a great interruption.
By thinking about the audience first, we created just one YouTube ad that people actually enjoyed seeing while they were browsing videos.
Short term goal: Raise brand awareness to an audience most interested in our brand.
Long term goal: Gain more subscribers to the channel to stretch the ad dollar even farther.
TikTok (Organic)
Not just for Zoomers.
We post a tip (or two) a day with search intent to our own TikTok channel to attract followers and game TikTok's generous algorithm.
Short term goal: Start creating an audience on the fastest growing social media platform of all time.
Long term goal: Have an engaged, loyal following on the fastest growing social media platform of all time.
TikTok Ads
First mover.
Taking the art of staying on top of social media trends seriously, we were one of the first to access TikTok's advertising platform in the United States, giving us incredible reach for incredible prices.
Short term goal: Get familiar with TikTok's ad platform and capabilities.
Long term goal: Find ways to use TikTok to stay on-brand and professional.
Business Development
"Why weren't you able to close that deal?"
It was complicated, but we developed a campaign that included 7 media channels of direct contact and nurtured leads over months to get a return on time and money that was more reliable and trackable. But we didn't even need to track performance because our direct contact was so creative and thoughtful (games, contests, and stories) that it was a windfall of business.
Short term goal: Raise awareness in target industries for a new company.
Long term goal: Close large deals in Q4 from delightfully built relationships.
Market Research
The wolf in sheep's clothing.
We spent 3 months as the target customer to build a service and sales funnel for the breakout, but highly competitive, independent music industry that proved we new our customers better than every single competitor in the space nationally.
Short term goal: Find out how to speak the language to address pain points more directly.
Long term goal: The trust from our campaigns communication style resulted in an instant, unexpected spike in word-of-mouth referrals--the hallmark of great businesses.
Please fill out this form and select the marketing/business channel you want developed. It will expedite the start-up process.