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How To Properly Measure Customer Acquisition Cost (CAC) To Sell More

“I wonder if it’s my most important metric.”

Don’t let marketers try to impress you with easy customer acquisition cost (CAC) metrics. Use the bottom line to start.

Expert Perspective™ Season 1 Episode 17 © 2022 Martin Gawlak Company

https://martingawlakcompany.com/expert-perspective