Getting started on how to get your email marketing out of spam folders and straight into the Primary folder. Ask us how to set it up.
Expert Perspective™ Season 1 Episode 1 © 2022 Martin Gawlak Company
Pay us to do your email marketing: https://martingawlakcompany.com/email-marketing
Unedited captions:
don’t forget when you do have their
email contact you can do more than just
spam them
this is expert perspective by martin
gawlak company
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liker welcome
email marketing it’s in no particular
order by the way email marketing is uh
basically collecting a list of people
and then emailing them and not pissing
them off it’s one of the most effective
forms of marketing because it is very
low cost and it converts at a high rate
if you do it well you get a lot of spam
email but you’re not supposed to you
probably get a couple good emails every
week every month from companies but if
you know what you’re doing and you’re
there to give information entertain give
value and you’re creative about the way
you do it you can make people happy to
see your emails instead of unhappy and
then if you’re really good technically
you can get your emails out of the spam
folder and into their mailbox maybe into
their promotions folder and if you’re
super super good you can actually get
them out of the promotions folder in
something like gmail and into their
primary inbox if you know what you’re
doing the conversion rates go up the
closer you get it to their personal
day to day stuff so i highly recommend
at least starting it you can have it on
your website to where your email
marketing is automatically capturing
customers or potential customers or
former customers that you want to add
more to and then don’t forget when you
do have their email contact you can do
more than just spam them offers or try
to get them to buy you can create
conversations with them that’ll teach
you more about
how to run your business like the
customer experience by figuring out what
they want and need or what’s interesting
to them at this time and how
maybe new things are affecting the way
they feel about the industry that you’re
in
martin’s glued coins onto snail mail
brochures and manage quarter million
dollar marketing budgets for small
businesses
[Music]
from citrus sellers to surgery centers
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what are you saying there martin’s glued
coins and a snail mail brochure what
does that mean