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How To Properly Measure Customer Acquisition Cost (CAC) To Sell More

“I wonder if it’s my most important metric.” Don’t let marketers try to impress you with easy customer acquisition cost (CAC) metrics. Use the bottom line to start. Expert Perspective™ Season 1 Episode 17 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective

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This Is Why You Suck At Customer Acquisition

“I like to track customer acquisition as people that actually paid money.” Customer acquisition is another thing ruined by marketers. Use this definition to retool your business efforts, save money, and make more of it. Expert Perspective™ Season 1 Episode 16 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective

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