Get marketing explained simply with quick stories by a marketing expert. Understand how to use marketing for your business.
“You don’t have to be flashy and try to clickbait them into doing stuff.” SEO is changing, but here is its origin story. All you really need to know is to do whatever you can to make the website visitor happy. Expert Perspective™ Season 1 Episode 21 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“They should all work together, and they should all be differently.” Here is what marketing channels really are and how to figure out how to make them all work together. Expert Perspective™ Season 1 Episode 20 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“But, at the end of the day, it’s thoughtful.” If something has critical thinking and using feedback to improve, then we call it a project. It can be ads, development, or hiring for a new department. Expert Perspective™ Season 1 Episode 19 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“Even if you’re not spending money on ads, most digital and online platforms will show you the performance of the content you’re putting out.” Just a good start to how to look at digital marketing from a management perspective. It’s the data that makes it special. Expert Perspective™ Season 1 Episode 18 © 2022 Martin …
“I wonder if it’s my most important metric.” Don’t let marketers try to impress you with easy customer acquisition cost (CAC) metrics. Use the bottom line to start. Expert Perspective™ Season 1 Episode 17 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“I like to track customer acquisition as people that actually paid money.” Customer acquisition is another thing ruined by marketers. Use this definition to retool your business efforts, save money, and make more of it. Expert Perspective™ Season 1 Episode 16 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“Everyone is a customer as soon as they hear about your brand.” The way to look at customers at a high level to make more sales and drive word-of-mouth without spending more money. Expert Perspective™ Season 1 Episode 15 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“The most important thing about leads is tracking.” How tracking the correct leads and metrics will save you time and money while producing more sales when you make the correct adjustments. Expert Perspective™ Season 1 Episode 14 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“It’s all content. It all should work together.” A look at how to look at your content if you want it to influence your audience on multiple platforms. Expert Perspective™ Season 1 Episode 13 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“So the cost of converting that customer goes way down.” Google remarketing ads are less expensive and more effective than regular Google Ads. Here’s how it works. Expert Perspective™ Season 1 Episode 9 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
