Lead Gen

Get lead gen explained simply with quick stories by a marketing expert. Understand how to market with lead gen for sales.

Repurposing Leads Into Content Marketing

Repurposing Your Leads Into Content

“It’s still cheap to get eyes on your brand. And what if every lead you don’t convert worked for you in content creation?” Repurposing Your Leads Into Content Intro 1. Capture The Lead 2. Tune The Content 3. Distribute The Content 4. Final Thoughts ROI. Maximizing conversions. Optimizing conversion rates. Yeah, we get it. You […]

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Martin Gawlak in the news Marketing

How We Get 10+% Conversion Rates While Others Get Less Than 4%

“Here’s how we built a discount brand to accompany our premium services brand and capture sales at the top of funnel.” How We Get 10+% Conversion Rates While Others Get Less Than 4% Intro 1. Tour Ready Checklist 2. Let Them Call 3. Let Them Email 4. Use Hello Bar 5. Sister Brand 6. Sales

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Stripe Passive Income Marketing

Turn Sales Failures into Passive Income

“Here’s how we built a discount brand to accompany our premium services brand and capture sales at the top of funnel.” Turn Sales Failures into Passive Income Intro 1. Differentiate Your Brands 2. Value Delivery 3. Upsell and Downsell 4. Use Low Cost of Entry to Increase Customer LTV 5. Other Perks of Runoff Sales

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Google Keyword Panner One Cent CPC Marketing

Lowest Google Search Ad CPCs In The World

“Since my first three years in digital marketing were all self-taught and on my own student-to-food-stamp budgets, I had to learn more than everyone else.” Lowest Google Search Ad CPCs In The World Intro 1. The Data: 78 Different Ads Getting <$1 CPCs 2. Dissecting The Best Ad 3. Best Converting Ad (My Favorite Ad)

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Facebook Group Marketing Sales Leads

Get Free Leads Using Facebook Groups

“But we got kicked out of a Facebook group we didn’t own then built a better one.” Get Free Leads Using Facebook Groups Intro 1.Look At Other Big Facebook Groups 2. Think About What People On Facebook Are Actually Looking For 3. Nurture Posts And Communications 4. Use Members As Leads 5. Provide Good Stuff

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SEO Case Study Marketing

We Ranked A Client At Top Of SEO Search Results After We Got Fired

“Will we ever take on a client for too cheap again? Honestly, probably.” We Ranked A Client At Top Of SEO Search Results After We Got Fired Intro 1. Website Overhaul a. Update The Theme b. Implement Beautiful Formatting c. Update The Content d. Focus On Branding e. Make It Easy To Buy And Contact

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How I Got $0.07 CPC (Cost Per Click)

“I don’t think people understand just how much I study, build, and experiment.” How I Got $0.07 CPC (Cost Per Click) Intro 1. Use Facebook 2. Use Video 3. Use Lookalike Audiences 4. Use Thoughtful Video Production I don’t think people understand just how much I study, build, and experiment. So here’s the story about

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SEO Performance Hack Marketing

The Poor Person’s Guide to Ranking in SEO in Three Long-Ass Steps

“This is how I got my first brand to rank in Google search for free traffic and sales.” The Poor Person’s Guide to Ranking in SEO in Three Long-Ass Steps Intro 1. Find Out What People Search For When They’re Looking to Purchase What You’re Selling 2. Make Your Website Act Like A Real Human

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