“You can’t just double what you’re spending all the time and expect the same result.” The greedy want to scale, and ad spend is a quick way to do it. Here is how to look at your ad spend correctly. Expert Perspective™ Season 1 Episode 33 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“How much money did I make off that?” What are benchmarks and how can you use them like us to build your business. Expert Perspective™ Season 1 Episode 32 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“Every platform–digitally–generally now has an analytics component.” Quick overview of how to use analytics on your digital marketing to build your business at a rate that won’t let it get swallowed by competitors. Expert Perspective™ Season 1 Episode 31 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“Knowing where to spend resources…” Even though you’re probably hooked on view counts, there’s a lot of great ways to actually use data to drive business and not your ego or fear. Expert Perspective™ Season 1 Episode 30 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“Creative is the toughest part.” In marketing, “creative” is often referred to in the noun form. This is why it is important to understand what it is and how to find it. Expert Perspective™ Season 1 Episode 29 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“CPM means “cost per M,” meaning thousands.” Cost per thousand (CPM) is a traditional way to charge advertisers for attention space. The “M” stands for “thousand.” Expert Perspective™ Season 1 Episode 26 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“And it’ll show you what to do next.” Pay per click (PPC) helps you control your advertising costs, but you need to make sure your overall cost to get new customers or clients is controlled. Expert Perspective™ Season 1 Episode 25 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“Your competition to get people to leave their house and come to your concert, is Netflix.” Stop copying your competitors. You haven’t even been looking at all of them. Expert Perspective™ Season 1 Episode 24 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“Your phone or your computer will try and block you.” You need an SSL certificate on your website or else Google and web browsers will label your site dangerous and not let people see it. Expert Perspective™ Season 1 Episode 23 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
“I just want you to like me.” Make sure you’re podcast is consistent and is available everywhere it’s possible. It’s very easy. Expert Perspective™ Season 1 Episode 22 © 2022 Martin Gawlak Company https://martingawlakcompany.com/expert-perspective
