“You can’t just double what you’re spending all the time and expect the same result.” The greedy want to scale, and ad spend is a… Read More »What Marketers Misunderstand About Ad Spend and Budgets
“How much money did I make off that?” What are benchmarks and how can you use them like us to build your business. Expert Perspective™… Read More »Identifying The Best Benchmarks For Your Business
“Every platform–digitally–generally now has an analytics component.” Quick overview of how to use analytics on your digital marketing to build your business at a rate… Read More »Intro To Analytics For Small Business
“Knowing where to spend resources…” Even though you’re probably hooked on view counts, there’s a lot of great ways to actually use data to drive… Read More »Data: Small Business Uses
“Creative is the toughest part.” In marketing, “creative” is often referred to in the noun form. This is why it is important to understand what… Read More »What Is Creative In Marketing? Creative Explained
“CPM means “cost per M,” meaning thousands.” Cost per thousand (CPM) is a traditional way to charge advertisers for attention space. The “M” stands for… Read More »What Is CPM And Where Did It Come From?
“And it’ll show you what to do next.” Pay per click (PPC) helps you control your advertising costs, but you need to make sure your… Read More »How Google Tries To Charge You For Ads (PPC)
“Your competition to get people to leave their house and come to your concert, is Netflix.” Stop copying your competitors. You haven’t even been looking… Read More »This Is Who Your Actual Competitors Are
“Your phone or your computer will try and block you.” You need an SSL certificate on your website or else Google and web browsers will… Read More »Why Some Doctor And Lawyer Websites Are Dangerous (No SSL)
“I just want you to like me.” Make sure you’re podcast is consistent and is available everywhere it’s possible. It’s very easy. Expert Perspective™ Season… Read More »Where Podcasts Go To Die